Diamondealing is the world’s first online trading platform dedicated to diamond trading industry. It presents a marketplace for diamond dealers to showcase their products and trade. The platform provides a number of tools for users to do business: 3 types of memberships, personal virtual stores for dealers, auctions and a real time chat. Sellers can choose from 3 different store templates and customize them with their own branding. The website combines clean modern design inspired by diamond facets with diamond industry traditions, mimicking a real life trading experience.